SHL, a global market leader in Occupational Psychology, required an innovative sales tool to help sales staff explain and sell a complicated system to clients. The tool was intended to run online or on a CD-ROM that could be sent out to clients.
The look was based on the new product brand incorporating the key "people" elements and core colour schemes. Developed entirely in Flash the tool used a scenario based approach to explain the system and required hand drawing and animating the majority of the action. The tool was also scaleable which allowed it to be used on exhibition stands and projectors.
This tool was very well received by sales staff and clients.
I was involved in the full project lifecycle of this site, specifically: